Let's talk color today.
Have I ever told you about the sympathy card I received that had a far-too-perky color combination? It struck me as deeply weird to receive such a happy card on the outside that said "With Sympathy" on the inside.
That card violated unity of good design, which says that all the pieces parts (or, in design-speak, elements) of a design must reinforce each other and make sense together. The element of color can dictate the mood of a card far more effectively than almost any other design element, and when you choose an overly cheerful color combo for a somber card, the clash will definitely be noticed.
The great thing about color, though, is how many shades of each there are, which means color can be an incredibly flexible design element. Ordinarily, pink and orange make a spunky, high-energy pairing, but today, I used soft shades of rosy pink and a darker, pumpkin shade of orange for a more subtle card that just barely borders on cheery without being in-your-face perky.
Which is perfect because the sentiment, while acknowledging the recipient's trouble, points toward the positive of God's support. The hints of happy orange indicate the temporary nature of trouble, while the pinks are soft and soothing and girly. A little sponging around the edges adds to the soft effect and emphasizes the sentiment.
This card has already been sent to a woman in our church who's going through a rough time. She's girly and Southern (with a capital S) and generally quite cheerful, and I made the card especially for her.
Tomorrow, we'll look at another approach to color using this sentiment for a slightly different purpose.
stamps: Papertrey Everyday Blessings (I think), SU Summer Silhouettes
ink: can't remember, but I think it's VersaMagic, or maybe VersaColor
paper: PTI white
accessories: sponge, half-pearls, dimensionals