Today's cards demonstrate the effect of grounding...that is, anchoring a design element to the card. It's not always necessary, in my opinion, to ground every element every time...some of my favorite layouts involve an image floating in vast, glorious white space. But generally, good designs ground their elements.
Take a look-see at the two cards:
First, note how large the sentiment is on the first card. There's very little white space on that oval, so the grounding boughs need to be balanced to that idea. They carry good visual weight on the card. Also, the asymmetry of the pine cones adds interest and moves the eye from upper left to lower right...a natural movement that fits into how we read the sentiment in between!
Now, consider all that white space on the second card. The oval is smaller than on the first card, and the sentiment doesn't carry much visual weight, even if its color scheme is punchy. The holly sprigs (made from green velvet paper...not quite as dark as the photo implies) are spiky/curvy like the letters and leave plenty of white space on the card. Your eye is kept very tightly on the smaller focal point, without a lot of movement at all.
I like both of these cards and think both have solid design in them, although (surprise!) the second makes me happier with all that glorious white space.
Which do you prefer and why?
stamps: Papertrey various
accessories: Creative Memories oval cutter, dimensionals, holly punch